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10 Modern Link Acquisition Tactics That Work

Depending on your experience in SEO, the term link acquisition could be viewed as a dirty word, a magic bullet, or a pain in the… you know what.

But regardless of how you view link building, the fact remains that Google uses links as a ranking signal within their search algorithm and studies continue to show a strong correlation between links and ranking position.

And Google uses links for good reason.

Links, when they’re not manipulated, represent an endorsement of one site by another.

If you are willing to send your audience away from your site to another site, it better be for good reason (you endorse the page, you’re citing a source, the page expands on a topic, etc.).

So, if you want your pages to rank in organic search and bring traffic to your website, you’re likely going to need to acquire links.

However, you won’t rank simply by acquiring links, you need to acquire the right links and that means using the right tactics.

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To help you get started, here is a list of 10 link building techniques that work and will bring the types of links that fuel improved keyword rankings.

1. Resource Promotion

One of the best ways to secure worthwhile links is by promoting linkable resources to relevant audiences.

These resources typically take the form of an in-depth or comprehensive guide on a topic that is important to an existing online audience.

The key here is to find a balance between audience size and topic specificity.

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You don’t want a topic that is too narrow, or the audience will be too limited, and you won’t find many link partners.

Conversely, if your topic is too broad or general, there will likely be thousands of other guides that have already covered the topic and you’ll be hard-pressed to convince site owners to link to your guide instead.

A solid strategy for creating and promoting these guides is to target a specific group within a broader audience.

For example, if you operate in…

 

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