12 Ways to Drive Results

With 3.8 billion users, social media platforms put you in front of a huge audience.

But does your audience love your content?

Because it’s one thing to be seen by them.

It’s another to get their wholehearted support.

Plus, social media platforms were created for connections, not selling.

To gain your audience’s attention, you need to compete against posts from their friends, DMs from their family, and tons of cute cat photos.

Need help making yourself heard above the noise and truly engage with social media users?

Here are 12 tips to use content to drive real results on social media.

1. Show, Don’t Tell

Ever stop scrolling on social media to read a huge wall of text?

You know, something like this.

I bet you haven’t. (Unless it was posted by your ex.☺)


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But when brands post like this?

That’s right, you shoot straight past them.

The message of this story is clear: if you’re marketing your brand on social, make it a rule to add an image to everything you post.

Get creative for your brand.

Post photos that speak to your audience and watch those likes and comments rise.

Like this post, which garnered five million likes, 62,000 comments, and 231,000 shares.

FC barcelona

2. Get Your Own Photos Taken

If you’re using stock photos in your social media posts, it’s time to stop right now.


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Stock photos simply don’t perform as well as real photos.

To prove this, Marketing Experiments tested a real photo of their client against their top-performing stock photo.

The result?

Visitors who saw the real photo were 35% more likely to sign up.

stock vs real photo marketing experiments

Here are three tips for amazing social media images:

  • Hire a local photographer to take photos that match your editorial calendar.
  • If you’re just starting out, you can take your own photos with a high-specs smartphone.
  • Make sure your images match the text around them. Images are meant to summarize concepts and drive home points, not simply to break up text. (Like the photo in this


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