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4 Reasons Why We Need Voice Search Analytics Now

Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance.

Voice search is here to stay.

The growth of voice search in 2019 continues, even as traditional desktop an mobile searches remain strong.

However, traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence.

Based on some research, there is more than enough evidence to show that this type of search will continue to grow and become more prominent over the years to come.

Marketers will need to become more prepared to adjust their digital strategies around this. A few stats:

  • 50 percent of all searches will be voice searches by 2020.
  • 57 percent of smart home speaker owners have made a purchase using their device.
  • 24 percent of smart home speaker owners use their device nearly every day, while 29 percent use it several times a day.

However, although we know voice search queries are growing by the number and in importance, the caveat is there is no solidified way for marketers to track analytics around voice search, yet.

Voice search is really just a keyword, fired through a different medium. But there are no robust reporting platforms out there covering it.

For now, the closest workarounds when it comes to determining if a user came to a site via voice search is taking a gander into Google Search Console to see which queries seem more long-tail and conversational, ones in which a person would most likely be speaking, instead of typing.

However, this is still really just a guessing game. Google Search Console sometimes filters out exceptionally long queries that would be more likely to come from someone speaking to a voice assistant partially because they are not used as often as other search terms.

Thus, this does not provide a good overall insight into all voice search queries.

This means that marketers cannot heavily rely on any tool for solidified guidance to crafting data-backed…

 

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