4 Reasons Why Your Videos Aren’t as Successful as Your Blog Posts

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The rising popularity of video content is causing marketers across the board to flock to the bandwagon.

Unlike many “shiny new objects” in the marketing world, it’s abundantly clear that video is here to stay.

In fact, research from HubSpot indicates that more than half of consumers want to see more video content from the brands they know and love.

Similar to text-heavy content, optimizing for search is generally the difference in whether people see your videos.

So, like many others, you’ve decided to embrace the trend and allocate your budget to creating video content. But the SEO results just aren’t coming.

You’ve had a great deal of success with many of your blog posts, but why aren’t the videos following suit?

Well, there are many reasons why your videos might not be getting the search engine love they deserve. Let’s talk about four of the big ones.

1. You Aren’t Using an Optimized Transcript

Did you know that most videos on Facebook are watched on mute?

This alone makes the use of transcripts a no-brainer!

However, transcripts serve a bigger purpose than helping the hard-of-hearing and providing the ability to consume a video without bothering people around you.

Transcripts can make your videos more crawlable to search engine bots, which in turn, gives them more context to rank on!

Now, when you create the transcript of your video, the keyword usage might look a little different than it would in a blog post.

After all, written verbiage can sound a bit different when spoken, as opposed to being read.

The key is to build the transcript around conversational keywords/phrases. This involves a healthy understanding of user intent.

In the world of video marketing, you are typically trying to rank for long-tail keywords.

To put it in perspective, YouTube searches that start with “how to” are growing by 70% year over year!

For example, you might have a blog post that is ranking well for the search term “optimize PPC.”

Using Ahrefs, let’s see what keyword…

 

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