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6 Enterprise SEO Strategies & Tactics That Really Work

SEO has changed over the last few years.

A lot.

With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect.

So how do you remain (or become) successful today?

Here are six enterprise SEO tactics and strategies that work.

1. Boost Rankings of Keywords Within Striking Distance

Targeting keywords that rank in striking distance (i.e., keywords that rank in positions 11 to 20) are low-hanging fruit and provide quick wins to improve your performance.

The process of finding striking distance keywords is easy:

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  • Enter your domain in Ahrefs.
  • Go to organic keywords and click on the flag (i.e., U.S., or wherever you’re targeting).
  • Click on position and enter in 11 to 20 and filter your keywords that rank in striking distance.

Why Should Brands Do This

It’s a lot easier to move keywords that are close to Page 1 to the first page.

Targeting keywords that rank in striking distance is the easiest way to find the best opportunities.

The Benefits

  • Incremental traffic.
  • Potential lift in conversions.
  • Better visibility.

Results

We increased traffic by 15% from a keyword in three months for one of our hospitality clients by moving the keyword from position 11 to position 6.

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By optimizing the title, content, building links, and getting some social endorsements to landing pages that rank for these keywords, you may be able to increase your visibility onto Page 1 – and eventually into one of the top three positions over time.

Once you get your clients or your site to the top 3, the site will have more incremental traffic and conversions and be more visible in the ultra-competitive SERPs.

2. Expand Your Content

Once you find keywords that rank in striking distance and your site is relevant for those keywords, you can expand the current content to meet end user intent and make it more relevant and useful for your users.

This is especially important if you have thin or empty pages…

 

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