Content material shock.
Mark Schaefer first predicted it over 5 years in the past, in 2014.
The advertising trade ought to have taken it as a warning, and a few of us did.
However not sufficient.
As a substitute of pacing ourselves (and our audiences) with content material, we continued to run a metaphorical race for who may publish essentially the most content material with the best phrase counts.
So content material shock continued to worsen, each for entrepreneurs and the audiences we create content material for.
Now we’re actually within the thick of it, and we have to begin coping with the implications.
“It” being content material overwhelm, and wow, is it exhausting to wade by way of.
Have you ever ever…
- Felt inventive burnout or author’s block?
- Skilled common burnout?
- Began to really feel repetitive together with your content material?
That’s all due to content material shock, advertising overwhelm, and the “extra is best” strategy to content material that the content material advertising trade’s been taking for the previous decade.
For those who’ve handled any of the objects of the listing above, you would possibly already be on board with a extra sustainable strategy to content material technique.
However in case you’re not but satisfied that extra content material isn’t higher, permit me to steer you.
Listed here are six the explanation why extra content material isn’t higher – and would possibly, in truth, be worse.
1. Content material Entrepreneurs Aren’t Resistant to the Burnout Epidemic
We’re within the midst of a reckoning with Hustle Tradition, a tradition of labor that glorifies limitless productiveness, overwork, and sacrifice greater than well being, stability, and limits.
In 2019, we began to see the start of the top of this mindset.
First, there was the viral millennial burnout BuzzFeed article. Not that burnout is exclusive to millennials.
Then, later within the 12 months, the World Well being Group formally added office burnout to its Worldwide Classification of Ailments.
And all all year long, we started to see extra discussions of burnout that have been frankly long-overdue.
Entrepreneurs of all types – from in-house, to agency-side, to self-employed – are becoming a member of the dialogue.
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