Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO.
Accessibility Should Not Be an Afterthought
The recent WordPress 5.0 release brought the issue of accessibility to mind. Accessibility was addressed by a plugin instead of being a core part of WordPress. This gave the impression that accessibility was treated as an afterthought and not a core requirement.
A member of the WordPress and SEO community brought this to attention in the official announcement by WordPress:
Seven Reasons to Focus on Accessibility:
- Accessibility can enhance SEO
- Accessibility should be considered by everyone who works in web development or digital marketing
- People with disabilities are consumers
- It’s an opportunity to dominate your niche by serving a community that competitors are overlooking
- Accessibility can increase traffic
- Accessibility can increase sales
- Accessibility can decrease bounce rate
What the SEO Community Says About Accessibility
I asked four members of the search marketing community about integrating accessibility concerns with SEO and web development. Here is what they said:
It is past time!
The ADA is actively working to make the accessibility requirements in section 508 standard for everyone.
Not to mention that accessibility requirements are also good SEO. For example, a fully JS site that a bot couldn’t crawl won’t pass accessibility tests either.
I should say likely will not pass all tests…
Alan Bleiwess is a top site auditing professional. He said that accessibility was a part of his site audit checklist.
Accessibility is integrated into the vast majority of my site audit work. Since I perform broad, overall strategic audits, I don’t focus on the full spectrum of accessibility considerations. Yet I have my assistant run WCAG compliance…
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