Ahrefs Webmaster Tools is Powerful… and it’s Free

Ahrefs launched a free SEO tool that offers SEO and site diagnostic data. It’s called Ahrefs Webmaster Tools. I took a test drive and of the tools and I have to say I’m very impressed with the usefulness and of the on-page and off-page SEO data.

Ahrefs Webmaster Tools Overview

The Ahrefs Webmaster Tools is refreshingly simple to use. The navigation is intuitive with data pretty much exactly where you would expect it to be. Data is seemingly no more than one to two clicks away.

Contributing to the frictionless user experience is the liberal use of tooltips. At every point where you might wonder what something is about, there’s a an unobtrusively gray question mark icon that when clicked supplies the needed explanation.

Even the choice of the light gray color for the tooltip icon shows how well planned the interface is. The icon does not intrude on the workflow, contributing to the frictionless user experience.

Webmaster Tools Dashboard

The dashboard of the tool is appropriately simple. It features a readout of:

  • Health Score
  • Domain Rating
  • Referring domains
  • Backlinks
  • Organic Traffic
  • Organic Keywords
  • Disavow links tool

Screenshot of Ahrefs Webmaster Tools dashboard

All the sections (except the Organic traffic section) can be clicked through to in-depth reports. Navigating directly to website information is super easy and intuitive.


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Disavow Link Tool

Ahrefs webmaster tools disavow tool screenshot

The Disavowed Link tool is a management tool that helps create and maintain disavow lists in an organized manner. A users can either upload a spreadsheet or manually add URLs and domains.

The disavow data will be used by Ahrefs to ignore the specified URLs in reports and it can also be exported for upload to Google Search Console.


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Clicking through the Health Score icon reveals SEO data related to crawl status, crawling errors and warnings, HTTP status response codes (200, 301, 404 and 500). It’s a general overview of the success of a site crawl.

Screenshot of Ahrefs Webmaster Tools site health page

The 500 status response code is especially important feedback…


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