Mobile

Google printed an article detailing a conversion metric referred to as the Relative Cellular Conversion Price. It’s a ratio of desktop versus cell conversion charges. This metric, first mentioned  in 2018, has now obtained an official…
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Editor’s notice: “Ask an website positioning” is a weekly column by technical website positioning consultants Jenny Halasz and Kristine Schachinger. Provide you with your hardest website positioning query and fill out our kind. You would…
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The world of content material appears to have shifted from traditional weblog articles into video advertising, evident within the rise of YouTube because the second…
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The world of content material appears to have shifted from traditional weblog articles into video advertising, evident within the rise of YouTube because the second…
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Google announced that Google Assistant is coming to DISH TV. This expands the reach of Google Assistant. Now owners of DISH Hopper DVR devices can talk to their remote controller and access everything Google Assistant offers.With Google…
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The search landscape is ever-changing. Brands and marketers need to catch up and seize the emerging marketing opportunities available today.Want to know what strategies your business can leverage to be at the forefront of this change?On…
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Three years ago, I wrote about a Google Patent that looked at a searcher’s reaction to search results to rank those results, in the post Biometric Parameters as a Ranking Signal in Google Search Results?Since then, I’ve been keeping an eye…
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By 2020, 90% of the world’s population over the age of six will have a mobile phone.What this means is that if you don’t focus on your website – and specifically on improving the user experience and making it mobile friendly – you will lose…
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In the not-so-distant past, PPC managers created multiple campaigns divided up by device to easily differentiate and customize messages to desktop and mobile users.Now, device targeting is streamlined. We can use a one-size-fits-all…
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The choice to actively target a keyword versus allow associated queries to happen naturally through other terms is a constantly evolving equation of:Auction price.Perceived association in your customer’s journey.Potential for…
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