4 methods to keep up your social media exercise throughout a disaster

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30-second abstract:

  • It’s essential to remain engaged with our viewers in the course of the disaster, and there’s rather a lot we are able to do to perform that.  
  • Low budgets, restricted workforce, and lesser bandwidth for content material manufacturing are some challenges companies are seeing on the forefront.
  • Roman Daneghyan shares 4 methods to keep up your social media exercise throughout a disaster.

Social media is a enjoyable place the place we are able to interact with our viewers each day. You’re most likely already conversant in the advantages of social media, which implies you preserve constant social media exercise. 

Sadly, throughout troubling instances just like the COVID-19 outbreak that we’re experiencing immediately, companies usually battle to keep up an lively social media presence. Your price range is low, the workforce is proscribed, and there’s normally little motivation to supply content material with all the things that’s happening round you. 

Nonetheless, it’s not that tough to keep up social media exercise throughout a disaster, and it’s maybe the one wise factor we are able to do. It’s essential to remain engaged with our viewers in the course of the disaster, and there’s rather a lot we are able to do to perform that. 

Listed here are 4 methods to keep up your social media exercise throughout a disaster.

1. Repurposing content material

If we’re unable to create recent content material, we are able to all the time work with what we have already got. In case you had a well-built content material technique previous to the disaster, then likelihood is you could have lots of items to work with. Our aim right here is to repurpose current content material into one thing recent. 

Begin with what you have already got: a podcast, a video log, a long-form weblog article, a gross sales letter, something works. Attempt to gather all long-form, pillar content material that you’ve. Subsequent, we’re going to make use of and repurpose that content material to create recent content material. A vlog turns right into a weblog, a weblog…

 

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