Google advice on improving your site’s ranking for future core ranking update

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Google has posted advice on core updates, Google’s core search ranking algorithmic updates. Google does updates to its core search ranking algorithm every few months or so, the last one was the June core update.

Google’s previous advice was that there is nothing you can do to fix your site if you see a decline in search rankings after a core update. Google doubled-down on that advice in this new blog post, but has added some overall advice that you should focus on your content.

Nothing to fix. Google reiterated there is often nothing to fix on your site after these core updates. “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” Google added, “There’s nothing wrong with pages that may perform less well in a core update.”

So what has changed? The question then is what has changed? What do I need to do to make my site rank better in Google after a core update. Google said what has changed is how its systems assess content overall. Google gave this example on top movie ratings:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them,” Google wrote.

What can I do? Google’s latest advice is similar to the advice it gave in 2011 around its Panda algorithm: “We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

The company offered the following list of…

 

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