Google BERT Misinformation Challenged – Search Engine Journal


The backlash to the BERT replace was swift and with out mercy. Many SEOs warned about “easy methods to optimize for BERT” articles earlier than any “easy methods to optimize for BERT” articles have been printed.

Ryan Jones (@RyanJones) tweeted:

“probably the most thrilling factor about BERT is that abruptly, in a single day, each website positioning is now an professional on neural networks and pure language processing.”

screenshot of a tweet by ryan jones making a statement about BERT


Invoice Slawski (@bill_slawskitweeted:

“I anticipate the definitive information to BERT ought to be rolling out at any second now, full of extra mythology than any article ought to be, by somebody claiming to be an professional in BERT optimization. Watch out what you imagine.”

screenshot of a tweet by bill slawski about Google BERTscreenshot of a tweet by bill slawski about Google BERT

Will King (@kingwill829) tweeted:
“Wanting ahead to the inflow of ‘ rank for BERT key phrases’ website positioning weblog posts”

Google’s Danny Sullivan on BERT website positioning

Google’s Danny Sullivan responded to questions and affirmed that BERT doesn’t change something on the writer aspect.

That is what Danny Sullivan tweeted:

“There’s nothing to optimize for with BERT, nor something for anybody to be rethinking. The basics of us searching for to reward nice content material stay unchanged.”

screenshot of a tweet by google's danny sullivan about optimizing SEO for BERTscreenshot of a tweet by google's danny sullivan about optimizing SEO for BERT

BERT and E-A-T

I got here throughout one article that claimed BERT and E-A-T (Experience, Authority, and Trustworthiness) had one thing to do with one another.

I gained’t hyperlink to the article however I did present it to go looking algorithm professional Daybreak Anderson (@dawnieando).

That is what we mentioned:


Daybreak, I simply found an article that connects BERT to E-A-T, which appeared to be incorrect. Right here’s the hyperlink.

Daybreak Anderson:

“That’s mad.

There are lots of (hundreds) of algorithms layered collectively in search.

BERT and E-A-T are utterly separate, however every little thing works collectively anyway. BERT is just a language mannequin…

E-A-T isn’t an algorithm in itself, however a suggestion for High quality Raters to find out in outcomes analysis workouts.

After all, the E-A-T components seen as indicators of high quality are one thing manufacturers ought to search to try for in any occasion.

The principle downside appears to be that…


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