Google featured snippets: A short guide for 2019

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When you ask any question in Google or search with any keyword, a special block of information may appear, which is known as a featured snippet.

This block will contain an extracted summary of the answer from a webpage, a link to that page, and most of the time, a related image. Google extracts the summary programmatically. If you can place in any particular keyword for the featured snippet, you will get special attention of the person searching about that topic. The result? More clicks, more traffic.

Here is one example of a featured snippet, from our main site weDevs.com. The competition of that long tail keyword is relatively low, and there were not many resourceful articles about this topic on the internet. So achieving this Google snippet was easy for us.

Example of a Google snippet

You can opt out from featured snippets (using <meta name=”googlebot” content=”nosnippet”> tag on your page). But according to Google, there is no way to mark your page with a featured snippet. It is a fully programmatic process.

In my research about Google featured snippets, I have found some interesting things about this special block of information. In this post, I will cover them. Using these insights you can get success in your featured snippet SEO.

First of all, let’s see a featured snippet.

My search query “who was Alexander the great?”

Example of a Google snippet for a particular search queryThere is an image of Alexander the great in this snippet. If you click in that image you will see the image is taken from the same webpage of biography.com.

Example of where a snippet image is fetched from

But this is not the case for every featured snippet. Sometimes the Google bot takes the picture from one site and text from another site. Look at these images below, where I have searched for two other historical figures.

Example of Google snippet

Example of Google snippet content and image fetching from two different sites

If your image has related text of the search query, it may appear in the featured snippet. I have found some of these kinds of featured snippet images, one is for the keyword SEO.

Example of Google snippet image for query SEO

The featured snippet…

 

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