Google’s ‘High Tales’ to Present Extra Than Simply AMP Pages
Google is making a change to its ‘prime tales’ part in search outcomes by eradicating AMP as one of many necessities for getting featured.
The ‘prime tales’ part seems on the prime of Google’s search outcomes when looking for a trending information story.
Since 2016, Google has solely included AMP pages in that part. Quickly that may not be the case.
AMP No Longer Required For High Tales
Google made a significant announcement at present about an upcoming change to rating indicators.
That change is rolling out subsequent 12 months, at which period Google can even be adjusting the eligibility necessities for its ‘prime tales’ part.
As well as, Google might be incorporating the newly introduced web page expertise sign into its rating standards for prime tales.
“As a part of this replace, we’ll additionally incorporate the web page expertise metrics into our rating standards for the High Tales function in Search on cellular, and take away the AMP requirement from High Tales eligibility.”
See extra right here: Google’s Core Net Vitals to Grow to be Rating Indicators
Google Nonetheless Helps AMP
Eradicating AMP as an eligibility requirement for prime tales will not be a sign that Google is any much less dedicated to supporting AMP.
Google notes that it’s going to proceed assist AMP after this modification rolls out, and can proceed to hyperlink to AMP pages when accessible.
The highest tales part can nonetheless embrace AMP pages, nevertheless it received’t solely embrace AMP pages.
Is This Change Already Rolling Out?
Google might already be testing the waters with together with greater than AMP pages within the prime tales part.
At Search Engine Journal we’ve seen our non-AMP articles routinely seem within the prime tales part.
Right here’s an instance of an everyday internet web page within the prime tales part. You possibly can inform it’s non-AMP as a result of it doesn’t have the lightning bolt icon.
So it’s attention-grabbing to listen to that is an upcoming change to prime tales, because it feels just like the change has already rolled out to some extent.
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