How Much Should You Pay for SEO Content?

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“How much do you charge?”

As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…

“That price is too cheap.”

“That price is too high.”

“That price is just right.”

It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.

To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.

The answers, as I had expected, were all across the board.

Mixed Opinions: What Is ‘Great’ SEO Content?

The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.

While some highlighted the need for “a fully optimized kick-ass piece of content”, others hailed the simplicity of “spun” content that was then optimized by the SEO people themselves.

Some SEO folks expected the content to be publish-ready while others were OK with content that required editing and optimization.

These mixed opinions spurred a rather heated debate over whether SEO pros were overpaying or underpaying for content.

Some were less forgiving about the idea of, say, a $10 blog post…

Facebook comment from SEO Signals Lab

But, ultimately, most responders were in agreement that the end product was what matters.

Great SEO content is content that is written with the user in mind and is thoroughly optimized for search engines. Where someone sources that content, however, depends on a few factors.

Where to Find Great SEO Content Writers

Many SEO pros get to a point where they realize that, from an ROI perspective, writing SEO content themselves is not the best use of their time.

At that point, they are faced with the decision of whether to outsource content or hire a writer in-house.

When one goes the outsourcing route, it can be difficult to know where to look.

Is…

 

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