The right way to create an search engine marketing technique for web site redesign and migration Search Engine Watch


A brand new information, Greatest Practices for Web site Redesign & Migration, outlines detailed greatest practices for implementing search engine marketing (search engine marketing) for an internet site redesign. 

It features a record of complete ideas geared toward educating web site homeowners about widespread redesign obstacles, web site construction because it pertains to search engine marketing, preserving area and URL fairness, key phrase analysis, and extra.

This put up summarizes some key search engine marketing migration components listed within the information, with an emphasis on serving to organizations keep away from pricey errors associated to an internet site redesign and area or platform migration.

Content material produced in collaboration with Investis Digital.

Frequent search engine marketing obstacles in web site redesign and migration

A proliferation of internet design platforms and instruments have made it simpler than ever for companies to finish an internet site redesign in report time. 

Nonetheless, many of those platforms aren’t totally appropriate with older computer systems, slower connection speeds, and current obstacles for search engine spiders.

planning a website redesign for searchable content for search engines and SEO


The Investis Digital search engine marketing information lists twelve of the most typical obstacles and contains ideas for avoiding them. Listed here are a number of examples:

Dynamic URLs that don’t embody key phrases

Dynamic URLs depend on variable parameters supplied by the online server and will not be simply listed by search engines like google and yahoo since they alter based mostly on person question enter. A dynamic URL usually contains character strings versus key phrases. Investis Digital recommends that dynamic URLs be rewritten to incorporate related key phrases.

Non-permanent redirects

Investis Digital recommends avoiding all redirects that aren’t everlasting. That’s, solely everlasting 301 server-side redirects must be included into your web site replace. Meaning avoiding 302, JavaScript, and meta refresh redirects.

Web page content material

Since textual content is the spine of how search engines like google and yahoo decide key phrase relevancy, the Investis Digital information recommends that some related content material be…


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