Easy methods to Make the Most of Video Timestamp Leads to Google Search

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Again in June of this 12 months, Google was first noticed testing a video timestamp characteristic for YouTube movies throughout the Google app.

A number of months later, we then noticed comparable showing, however this time being seen in cellular search outcomes usually (as a substitute of simply by way of the Google app).

The day after this discovery, Google made an official announcement that customers would begin to see these kind of outcomes extra continuously on cellular.

Inside this announcement, Google referred to the characteristic as “Key Moments”, in reference to taking the person to an necessary a part of a clip.

However it wasn’t till October 23 that I first began seeing the characteristic seem in a full rollout. This was additionally confirmed by Glenn Gabe, who had been monitoring its launch.

Now that we’ve bought the timeline out of the best way, let’s dive into the characteristic. I did some analysis and found some cool examples. Right here’s what I discovered.

An Instance of the Key Moments Characteristic in Motion

Three essential facets which can be wanted for this characteristic to work. It:

  • Must be a YouTube video.
  • Must be in English.
  • Will solely seem on cellular.

This standards is mainly how the characteristic turns into eligible presently, however it will most certainly broaden over time (movies not simply on YouTube and in different languages).

The half the place the characteristic solely seems on cellular will doubtless proceed to be that approach. I might be shocked to see this rollout being obtainable on desktop additionally.

Right here’s an instance of the characteristic in motion, with a comparability of the way it appears on desktop:

timestamps for videos device comparison

The question used right here is [link building with google sheets] and was uploaded by Ahrefs.

On desktop they rank #1, with the video carousel sitting on the prime of search outcomes for the question.

As a result of Ahrefs has added a timestamp abstract to the outline of their video, it has allowed this characteristic to be triggered on cellular.

There are doubtless different components at play right here, such because the video having some current recognition. However the truth that it’s on YouTube, ranks #1 within the carousel, and is in…

 

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