How much do you know about online marketing? How much of that knowledge applies when it comes to Facebook? Have you been marketing offline mainly? No matter if you are new or are an old hand, the advice in this piece will surely prove useful.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor your wall daily and make sure to respond to people within 12 hours. Reply right away, particularly if the posting included a complaint or customer service request.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can accomplish this by including a lot of photos and making it very colorful. You can attract more followers with an attractive page.
Consider establishing a Facebook group instead of or in addition to your page. A Facebook group allows users to have their own community. This will also give you the ability to inform your subscribers of updates.
If you want to only target current customers, use „custom audiences”. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
If someone takes the time to comment on your wall, give them the courtesy of a response. If someone takes the time to contact you, it is important that you talk to them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Make valuable posts. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Avoid „selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Allow interested parties to sign up via your Facebook page. This will keep the interest of your audience for a longer period of time. Use contests or freebies to entice them to give you their contact information.
Do not assume that Facebook is your best option for social media marketing. This network is extremely popular, but some age groups or subcultures prefer other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Avoid posting non-related updates that don’t enhance your content value. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Stick to your personal profile for these sorts of discussions.
Always understand what your Facebook page is for. You don’t have a Facebook page just to have one. Is it being used to speak with other people? Or do you have one so your customers are able to contact you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
Your website and your Facebook page should mimic one another. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This will help people to quickly recognize your business. When the two are unalike, people will be confused.
Have customers post reviews to your Facebook profile. People showing interest in your products are going to appreciate reviews left by others. When customers post product reviews on your wall, it makes it easier for prospective customers to decide to buy.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Be sure to test different tools to find the best one for you.
See if your subscriber base will share content with their own contacts. Give them discounts if they share your information. You can hand out your incentives after your subscriber goal is met.
This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. Of course, this will happen only if they use these tips. Get your campaign started today by applying this advice.