How to Use Trending Topics to Build Links & Boost Traffic

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO).

Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic.

However, you may feel like you are fresh out of ideas or even that you are in a “boring” niche that makes it difficult to think up interesting content topics.

Fortunately, by staying tuned into current events and trending topics in your niche, you can easily and creatively develop content that’s clickable, shareable, and linkable.

Here are five ways to use trending topics to attract links and targeted traffic to your website.

1. Keep Up with the Times

The first step in creating content that’s bound to go viral is staying ahead of the trends as much as possible.

By the time you are seeing tons of articles on a given topic, it may be too late to ride the wave.

That’s why you should leverage several tools to stay on top of current events, news stories, pop culture, and more.

That way, as soon as a story breaks, you can start drafting up your own article, review, video, or opinion piece.

The Best Tools for Keeping Up with Trending Topics

Google Trends

Google Trends is a great trending topics tool, as it shows you the top rising searches related to your keyword.

You can also filter your searches by region and date.

Use Google Trends to see what topics are trending in your niche and keep track of any increases in traffic.


While most of us use Facebook to stay in touch with friends, share our thoughts, and even follow our favorite brands, it’s no surprise that Facebook is great for recognizing what topics are trending online.

You can check out popular hashtags related to your niche, pop into Facebook groups to see what your audience is talking about, or simply stay tuned into what events are showing up on your Timeline.

You may even want to survey your followers to find…


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