Local search engine marketing is similar to Search Engine Optimization (SEO) in that they both are processes affecting the appearance of a web page or a site in a natural, „paid” results of the paid results of a particular search engine. In case you have not heard of these terms before, just read on. Let’s look into them and see how we can apply them to our online marketing campaigns.
Local SEO refers to optimizing the local aspect of a specific web site by using the keywords of that area or city in the title, description, URL and anchor text, keywords and keyword phrases. This method is useful because you can easily get your site listed in the organic results of a specific search engine (or at least ranked higher). However, it takes time and effort to gain ranking and visibility.
Local SEO marketing is a bit more targeted. It is aimed at getting the specific information about a specific item such as product information, company name, phone number and physical address of the seller in an easily accessible way. This will make it easier for people to find a certain product without too much effort.
Local SEO marketing is done to reach a specific segment of the population. In case you are selling clothes for example, you could use keywords related to the clothing items you are selling and optimize them so that people searching for clothes will come to your website.
If you want to know what is local SEO, ask yourself the following questions: What are my prospects buying from me? Is there a product I can sell with relevant keywords? How can I increase the traffic to my website without spending money to get it in front of the targeted group?
This article is not meant to be a complete guide on local SEO, but to help you understand a few basic things about this field. The important thing to note here is that search engines do not like duplicate content and hence you have to make sure that you are optimizing your site properly. By making sure that all the relevant keywords are being used in your web site, search engines will automatically rank your web site favorably, thereby increasing your chances of getting listed in their organic listings.
Keywords are usually placed after the domain name in the URL, between the domain name and the site address in the header. So when someone searches for your site using the domain name, the first thing he will see will be your site’s URL.
Once your local SEO strategy is implemented correctly, you will be surprised by the results that you will achieve. You can expect to see the following: Increased rankings in the search engines, increased website traffic and increased traffic to your store and so on. Remember that the above-mentioned factors are only temporary, and that you cannot expect to achieve high rankings forever, but they can definitely increase and help you get listed in the search results more often.
Another good way to get listed in Google and other popular search engines is to get listed on directories. A directory provides free listing to people who have no financial stake in your site or to publishers who provide articles and press releases about your business, thereby providing additional exposure to your business.
Another important factor that you must look into is the quality of your site content. You must try to put as much information as possible on your site, and you should also make sure that it is unique. Unique content means that it does not exist elsewhere.
It is not enough to have a lot of content if it is poorly written, because you might be penalized by search engines. You must also make sure that your content is easy to read and search engines will find it easier than any other content.
When implementing local SEO, you must make sure that the quality of your content is at par with your competitors. This is another reason why many companies invest in local SEO marketing services.