Just about everyone knows several people that are on Facebook. Maybe your mother and grandmother are too. But do your customers have a Facebook page? If they are, marketing here is a must, and this article will show you how.
Organize some sort of giveaway to gain attention on your Facebook page. Encourage your visitors to join your page in order to be eligible for some free products. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Always post a link to any new content on your site to your Facebook wall. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link your Twitter and Facebook pages to have your tweets posted on your page.
A page is great, but a group might be a better idea. Facebook groups will encourage potential customers to establish their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Learn how to build a fan base. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Your conversion rate will climb quickly after you have gained several thousand fans.
Your want to post content with value. Think about how your fans can truly benefit from reading or viewing your posts. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
Get more followers by hiding content from those that aren’t fans. If any of your content is hidden, people will follow you in order to view it. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Make sure your followers can easily share your content on Facebook. People will likely want to share your content. Facebook lives on sharing and interacting with others. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Be sure to establish a personality for your brand. When the things you post are boring, they’re going to have the same outlook on your product or service. Have a little fun, but don’t offend anyone.
Become an authority in your field. You niche leadership can be increased by how you handle your Facebook activities. Answer questions at every opportunity, and comment on relevant pages. This can expose your brand to a lot of new people, potentially increasing your fan base.
Only put professional pictures on your Facebook. The images are reflective of your business. If you want to take photos that are personal, you need to use a camera that’s high in quality. Avoid posting something that makes people think negatively about your business.
Attract extra likes to your Facebook page by running a special promotion or contest. Offer discounts or a freebie to the winner after you have met your target goal. This strategy will increase your subscribers.
Realize what does not work when it comes to marketing with Facebook. You can find many examples of both kinds of practices. Folks tend to look for best practices, thought they don’t research poor practices. Help yourself by learning what you should not do.
Get your followers to share your brand’s content with friends. You may want to offer a small discount for those who do share. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
Event sharing is a powerful Facebook marketing tool. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Facebook lets them know about the event.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Pair this knowledge with the advice from this article to create a great campaign. The more you put into it, the more you will get out of it.