TechTarget cites technical search engine optimization points as motive for 25% decline in Google visitors

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TechTarget, a business-to-business advertising and marketing firm, stated it noticed a 25% drop in Google natural visitors in November. Although the corporate stated that natural Google visitors developments don’t instantly correlate to firm income, the drop was important sufficient that TechTarget famous it in its fourth-quarter 2019 earnings report [PDF], launched Wednesday.

November visitors change. “Unpaid visitors represented 94% of total visitors within the quarter,” the corporate wrote within the earnings launch. “That is crucial visitors metric as a result of it is without doubt one of the essential causes that we function at 76% gross margin and have a lot working leverage in our mannequin, in contrast to many web companies whose visitors acquisition prices enhance linearly with income. Traditionally, we’ve welcomed Google algorithm adjustments as a result of they’ve typically rewarded our high-quality content material. Nonetheless, Google’s November algorithm appeared to deal with our registration-protected content material and our base of older content material in a different way, leading to a 25% decline. We imagine it is a technical search engine optimization situation and we’re testing some adjustments associated to this and are optimistic we’ll see enchancment over time. “

The report went on to say, “It’s essential to notice that in contrast to many shopper web fashions, the quantity of our natural visitors shouldn’t be instantly correlated to our income, as evidenced by our This fall 2019 outcomes. Whereas visitors will increase are preferable, future enhancements in visitors wouldn’t instantly enhance our income. Our branding merchandise are our income stream that’s most instantly correlated to web site visitors. This represents roughly 15% of our total income. Our technique has at all times been premium pricing, which by design, ends in unsold stock, so we’ve not seen an affect in these revenues as a result of visitors.

Was there a November Google replace? Google did considerably verify a November Google replace however stated it was a sequence of smaller updates. Nonetheless,…

 

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