The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses evaluate their digital strategies, which is why Google has decided to rebrand its advertising, marketing and publishing platforms.

The idea is to simplify advertising and marketing while making integration and collaboration as simple as possible.

From now on, Google Adwords is renamed Google Ads, DoubleClick advertiser products will be part of Google Marketing Platform, while DoubleClick for Publishers and DoubleClick Ad Exchange will be part of Google Ad Manager.

Google Ads

Google Ads is Google’s rebranding of all its advertising features on one platform. Adwords will retire soon in an attempt to help businesses go beyond words, as Adwords would imply, to prove that advertising has already moved away from its traditional methods.

Thus, Google Ads aims to simplify the advertising features with an increased focus on the UI interface and the best ways to bring out new ad opportunities for businesses.

In fact, there will also be a new campaign in Google Ads to help a business get started with online advertising. This should help smaller businesses discover the potential of online advertising without being lost among endless guidelines.

We are expecting to learn more details about these changes, but from what we’ve already read, it seems to be a great opportunity for businesses of all size to embrace the power of online ads to find new clients.

Even if you’re already a pro in Adwords, this change should simplify your daily tasks with a new environment that makes the process smoother.

Google Marketing Platform

Google’s Marketing Platform will bring together DoubleClick advertiser products with the Google Analytics 360 Suite. The new unified brand is bringing…


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