The Worth of Video in Advertising At the moment with Joe Martinez [PODCAST]
For episode 172 of The Search Engine Journal Present, I had the chance to interview Joe Martinez, Director of Consumer Technique at Clix Advertising, and a world-renowned knowledgeable in terms of video and YouTube adverts.
Martinez talked concerning the worth of video in advertising, the strategy to adverts on YouTube, and quite a few completely different options and methods that will help you have success with video.
What do you consider the worth of video in advertising immediately?
Joe Martinez (JM): It has so much greater affect than folks notice. The half I run into so much that will get the pushback from shoppers or different entrepreneurs is that they’re not seeing the identical outcomes as with search.
And to me, that’s the most important crimson flag of that assertion proper there. They’re attempting to check video with search, and the intent is completely completely different.
Folks aren’t going to Google, particularly with my video adverts. I’m getting in entrance of these customers in a extra consciousness issue. And that’s the worth of both staying on prime of individuals’s minds or simply making them fall in love with my model.
I might do good branding advertising as an alternative of simply slapping a key phrase on and hoping that grabs their consideration and driving them.
To me, it’s sort of mind-boggling as a result of video has at all times been there from just about the daybreak of TV. It’s simply capturing that consumer’s consideration –and that’s the worth.
With analytics and hardcore information, we’ve misplaced that truth the place everybody’s simply trying straight at Excel sheets and information and lacking the larger image of branding.
The place do folks actually wish to spend their time in the event that they’re concerned in video immediately?
JM: The place everybody ought to begin must be YouTube.
Even if you wish to take a look at that out and ultimately simply department it out to different channels, YouTube is the very best place to start out as a result of they’re the one video channel that’s going to provide the choice to have constant free model consciousness with video.
As a result of with YouTube adverts, when you’re doing the instream adverts, the pre-roll…
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