Three essential podcast suggestions from Fractl’s Advertising and marketing Director Search Engine Watch

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A couple of years in the past, I hosted a podcast referred to as ‘Ask Amanda About Advertising and marketing’. It ran for 30 episodes earlier than occurring a hiatus for over a yr. Now, I’m relaunching it below a brand new title and with a extra centered objective, and I’ve been reflecting on what I discovered through the first go-around and the podcast suggestions I’ve acquired whereas on the brink of publish this subsequent iteration.

Listed below are my greatest takeaways.

1. Have a slim focus

This tip comes straight from Joe Pulizzi. I noticed he and Robert Rose have been relaunching their This Previous Advertising and marketing podcast, so I reached out to see if he may share any knowledge.

I defined that ‘Ask Amanda About Advertising and marketing’ concerned me (and typically friends) answering varied questions individuals had about digital advertising and marketing.

The very first thing he mentioned? Slim your focus.

There are a whole bunch of promoting podcasts on the market, so with a purpose to present worth that isn’t duplicative of what individuals can already entry, it’s a must to hone in your goal. Who precisely do you intend to assist, and the way precisely do you intend to assist them?

He had a degree. Whereas I liked the primary iteration of the present, it was topically scattered, and I knew we may benefit from honing in our function.

We landed on ‘Cashing in on content material advertising and marketing’, a present all about proving content material advertising and marketing ROI and getting buy-in. 

Armed with a slim focus, it was time to e-book friends.

2. Don’t disguise behind the mic

It’s handy to have the ability to podcast from dwelling and have conversations with extremely sensible individuals all around the world via Zoom or Skype or another platform.

However don’t neglect to attend in-person occasions. When you can cold-pitch individuals (and we actually have), you’ll be able to construct a lot better connections if you meet individuals in the true world.

Of the primary 11 individuals I’ve booked to be friends on the present, seven of them are individuals I met within the final yr at advertising and marketing occasions.

As a result of if you meet individuals in individual,…

 

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