Wish to cut back your bounce charge, however what does that really imply? Search Engine Watch


What number of occasions have you ever quoted a metric plucked from Google Analytics with out actually understanding what it means? Worry not, you’re not alone.

For a lot too lengthy now, entrepreneurs have had misconceptions over the right way to outline one explicit metric – bounce charge, both complicated it for exit charge or including non-existent standards. So, we’ve put collectively a quick-fire information that can assist you turn out to be a bounce charge aficionado.

How is the bounce charge calculated in Google Analytics? 

The Google Analytics assist information is an efficient first cease when making an attempt to resolve the subject. And with it, you solely want to recollect two key issues:

1. A bounce in Google Analytics is a single-page session on an internet site

2. The bounce charge for a web page is predicated solely on periods that begin with that web page

What does this imply in apply?

Right here’s an instance with three periods:

Think about there have been three person periods in your web site. Throughout these periods, the next pages had been considered on this order:

  • Session one: Web page A > Web page B > Web page C > exit
  • Session two: Web page B> Web page A > Web page C> exit
  • Session three: Web page A> exit

Web page A bounce charge = 50%
Web page B bounce charge =zero%
Web page C bounce charge = zero%

Why? You would possibly are likely to suppose that Web page A’s bounce charge is 33% as a result of the web page was considered 3 times and the person solely exited the web site after viewing web page A. It’s a typical false impression, however that logic is definitely the definition of “exit charge”.

Equally, you may be tempted to suppose that Web page C’s bounce charge is 100%, as all of the periods which have included Web page C as a part of their journey have been instantly adopted by an exit. Nonetheless, solely pages that begin a session are included in these calculations.

Right here’s an instance with 5 periods:

  • Web page B > Web page A > Web page C> exit
  • Web page B > exit
  • Web page A > Web page C> Web page B > exit
  • Web page C > exit
  • Web page B > Web page C > Web page A > exit

Web page C’s bounce charge is 100%. It has been visited 4…


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