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What can we learn from voice search in 2018?

A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.

Dubbed How Popular Is Voice Search?, the 2018 study is a follow up to the first one that was done the previous year.

According to the study, the number of mobile users who trusted the accuracy of voice search dropped from 87% in 2017 to 82% in 2018.

Additionally, while up to 53% of the respondents admitted to using voice search while driving in 2017, that number dropped to 35% in 2018.

These are just some of the many surprising findings by the study that suggests a declining use of voice search, loss of trust in voice assistants, increasing adoption of voice search by the older generations and a lot more.

While certain studies (especially those done with more accuracy) might show a rather depressing look of the industry, at the end of the day there is a guaranteed silver lining: We get a better understanding of voice search usage.

2018 gave us a lot of lessons that can be applied going forward to ensure you make smarter marketing decisions.

Here are three valuable lessons from voice search in 2018:

  1. Very often, voice search is local

An April 2018 study done by Brightlocal revealed that often when people use voice search, the searches are local. In the survey, of the 1,012 US customers who participated, 58% had used voice search on a smartphone to find information about a local business in the previous 12 months. Of the voice search users, 46% said they searched local business information on a daily basis.

This frequent application of voice search in finding local business information shows how important this trend can be for a brick-and-mortar business. At every point in their journey, the buyer needs access to information that can help them make quicker and more sound decisions. It’s important to improve your business standing in the local search environment by providing…

 

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