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Why mobile first design is the only 2019 strategy that will work Search Engine Watch

Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device.

And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well on mobile devices. Square peg, meet round hole.

Quite simply, it doesn’t make sense. Why would you create a website for a dying medium (cough, cough; desktop) and then try to force it to work for new technology? It doesn’t have to be this way.

Why not, instead, create a website for the devices most people are using that will also work on a desktop?

Google has made it clear that mobile-first is the way to go. It is time to leave the past behind because five billion mobile phone users have made it clear they aren’t going anywhere.

Here is why designing for desktop first is a mistake, why responsive mobile design isn’t enough, and why mobile first is the only way to go in 2019.

It is time to put a stop to responsive mobile design

Let’s say you need a train. You want a fast one, one that can get you from Paris to London in two hours. (Ignore, if you will, that this train already exists.) Would you build a coal train, then convert it to a high-speed diesel-electric train? No, that would be a ridiculous waste of time and resources, particularly since the high-speed train can run on standard tracks.

And yet, that is what most people are doing when it comes to designing sites for mobile. They create a site for desktop first, then try to make it work on mobile instead of building a better, faster site that will work just fine on both.

Before we dig into how to design mobile first websites, we need to talk about responsive design.

What is the difference between responsive mobile design and mobile first design? Aren’t they, essentially, the same thing? Not quite.

Is ‘mobile responsive’ the…

 

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