WSJ report about Google search manipulation will get quite a bit fallacious

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Nobody would argue that Google is a pure, shining power for good on the earth. However neither can we agree that it’s the corrupt entity portrayed in a extremely charged Wall Road Journal (WSJ) article that appeared Friday.

Search Engine Land will supply extra perspective on the WSJ article in separate items subsequent week. Nonetheless, upon preliminary assessment of the assertions, and dialogue with members of the web optimization group together with a number of individuals interviewed for the story, we imagine that most of the claims are inaccurate or misunderstand what’s occurring behind the scenes.

The WSJ accuses Google of manipulating search outcomes to appease advertisers and favor huge enterprise in outcomes over smaller ones, whereas suppressing controversial auto-complete recommendations and fascinating in capricious blacklisting of web sites. The WSJ says it performed “greater than 100 interviews” and its personal comparative evaluation of search outcomes.

The WSJ “examined 17 phrases and phrases that lined a variety of political points and candidates, cultural phrases and names within the information . . . throughout [a] 17-day cycle” and in contrast them to outcomes on Bing and DuckDuckGo. Listed below are among the claims made within the article:  

  • Google made algorithmic modifications to its search outcomes that favor huge companies over smaller ones.
  • Google engineers often make behind-the-scenes changes to different info the corporate is more and more layering on prime of its primary search outcomes.
  • Regardless of publicly denying doing so, Google retains blacklists to take away sure websites or stop others from surfacing in sure forms of outcomes.
  • In auto-complete . . . Google’s engineers have created algorithms and blacklists to weed out more-incendiary recommendations for controversial topics

Requested to touch upon the story, a Google spokesperson stated, “We’ve been very public and clear across the matters lined on this article, resembling our Search rater tips, our insurance policies for particular options in…

 

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